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Chemical Additives For Paints and Coatings.
Objectives of Study.
The objective of this investigation is to provide clients with a complete understanding of the specific chemicals used as performance additives in the formulation of paints and coatings and the overall business environment for their marketing and sales.

Each of the additives selected for investigation has been analyzed as to the specific chemicals used, their consumption in 1985, 1986 and 1990, trends at work in the paint and coatings industry affecting their use and future performance requirements, producers and suppliers, market shares, distribution channels, products offered and pricing.
Study Methodology.
To gather all of the information and data required to prepare this study, 80 companies were contacted, by personal and telephone interviews, at 90 locations throughout the United States. A total of 150 people were interviewed at paint manufacturers, additive producers and suppliers, paint and coatings users, technical associations, trade journals and government agencies.
Scope of Study.
The scope of this study includes the specific chemicals used in twenty-one (21) performance additive categories, for paint and coatings manufacturing in the United States.

Excluded from this investigation are extruded film or sheet, putty, fillers and glazing compounds. Also excluded are additives used in the manufacture of latices and resins.

The additive categories investigated include:

  • Thickeners
  • Associative Thickeners
  • Antifoams/Defoamers
  • Driers
  • Bactericides-In-Can
  • Mildewcides-In-Film
  • Antifoulants
  • Wood Preservatives
  • U.V. Absorbers/Stabilizers
  • Antiskinning Agents
  • Rheology Modifiers (Antisag)
  • Anticratering Additives
  • Surfactants
  • Dispersants - Water Based
  • Dispersants - Solvent Based
  • Catalysts - Acid
  • Catalysts - Tin
  • Mar Proof/Antiabrasion
  • Coalescing Solvents
  • Curing Agents
During the course of this investigation it was found that many of the chemicals used in paint formulating had multiple additive applications.

Table of Contents.
Subject

Page Number

Scope of Study i
Objectives of Study ii
Methodology ii
Summary iii

Total Paint and Coating Shipments
Water and Solvent Based Paint Shipments
High Solids Solvent Based Paints
Resin Consumption For Paints and Coatings
Leading Paint Manufacturers
Architectural (Trade Sales) Paints
Product-OEM Paints
Product-OEM Water vs. Solvent Systems
Automotive Coatings
Electrodeposition (E-Coat)
Chip Resistant Coatings
Spray Primer
Enamels
High Solids Enamels (Basecoat/Clearcoat)
Water Borne Basecoat
Universal Coatings
Two Component Urethane System
Leading Automotive (OEM) Paint Producers
Other Product-OEM Coating Applications
Industrial-OEM Coatings
Can and Container Coatings
Coil Coatings
Major Appliance Coatings
Powder Coatings
Radiation Curable Coatings
Special Purpose Paints and Coatings
Automotive Aftermarket
Chemical Additives
Traditional Thickeners
Hydroxy Ethyl Cellulose (HEC)
Associative Thickeners
Antifoams (Defoamers)
Driers
Bactericides/Mildewcides
Bactericides/Preservatives (In Can)
Mildewcides/Fungicides (In Film)
Antifoulants
Wood Preservatives
U.V. Light Absorbers and Free Radical Stabilizers
Antiskinning Agents
Rheology Modifiers (Anti Sag Antisettling Agents)
Anticratering (Surface Modifiers, Flow Control) Additives
Surfactants
Reactive Surfactants
Dispersants For Paints
Water Based Dispersants
Solvent Based Dispersants
Catalysts
Acid Catalysts - Straight and Blocked
Blocked Isocyanate Tin Catalysts
Mar Proof/Anti-Abrasion/Slip/Antiblock Additives
Coalescing Solvents
Corrosion Inhibitors
Curing Agents For Epoxy Resin Paints
Additive Marketing
Reasons For Additive Use
Selection of Additives
Additive Supplier Actions On Samples
Purchasing Departments of Paint Companies
New Additive Promotion
Resin Producer Role
Direct vs. Distributor vs. Agent Sales Channels
Telemarketing
Sales Call Frequency
Warehousing
Advertising
Federation of Societies For Coating Technology
Best Additive Supplier

Appendix A: Paint Additive Producer/Supplier Profiles
Appendix B: Contact List

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Purchase Information.
Study Cost.
The purchase price for this study is $5,000 ($US)
The purchase price includes three hard (3) copies of the study. Additional copies may be obtained at $200 each.

It is understood that one (1) day of consulting time on this subject will be provided at no additional charge within the metropolitan New York area after the study is delivered.